Daisy Whitney’s New Media Minute: Rising Tide Co-Op
One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats this month. The ad format is ASQ and it could usher in a lot more dollars and brands into online video. Companies such as Publicis, Panache and Visible Measures are behind the effort.
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