Google AdMob Brings Interactive Video Ads to Android
Google’s Admob has run over 120 video and interactive interstitial campaign since its launch last November 2009. Clients include Universal Pictures, Best Buy and Seattle’s Best Coffee.
Android’s traffic is growing dramatically because of a reported 200,000 units activated on a daily basis. Advertisers cannot miss this opportunity of reaching a cross-platform audience and Android publisher boosting returns, bringing interactive video and interactive interstitial campaigns on Android. Also, the new development gives an optimal experience for viewers by identifying screen resolution, size and network connection speed.
AdMob interstitial ads are exclusive to iOS and Android apps, and can be placed either app-open or in-app. From Philippe Browning, director of advertising and operations and CBS Mobile, says:
“AdMob’s interstitial video ad has been an effective unit within several of our key iOS apps, so it’s great to see the same unique functionality is now available for Android.”
CBS Mobile is one of pioneers onto the Android platform. Its development and launch partners alone hint at the growing influnce of mobile video. Google’s monetization of this sector in media is aiding in an industry shift, driven by several layers of mobile technology. Other platforms are betting on mobile entertainment as well, including Adobe. The company’s announcement of AIR 2.5 has a decided mobile slant, for Android, Windows 7 and RIM BlackBerry’s Playbook, with upcoming support for Apple.
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