Survey Of Mobile Apps: Apple Holds Lead
Millennial Media released its State of the Apps Industry Snapshot for 2010, in association with DIGIDAY and Wall Street analyst Jordan Rohan from Stifel Nicolaus.
Here are the highlights:
– Growth in cross-platform development – iPhone remains the number one platform of choice, followed closely by Android, iPad, RIM and Windows Mobile. Android, iPad, Windows Mobile, and Symbian saw the most significant increases from 2009, as developers continued to diversify away from iPhone to balance their application platforms.
– Platform diversification to continue – Developers and publishers will continue to diversify their applications strategies in 2011. Android, iPad, and Windows Phone 7 lead the pack among the platforms projected to gain additional support in the coming year.
– Significant revenue growth expected – Publishers anticipate significant growth in their applications revenue in 2011. A full 31% of those surveyed expect their applications to increase 100% or more in 2011, with another 17% expecting an increase of 50% or more.
– Networks to help maximize return on investment – 71% of advertisers worked with a network in 2010 (up 12% from 2009) to help further their applications strategies. The top three reasons cited for working with a network were reach, targeting, and cost per download.
[Cross-posted at Silicon Valley Watcher]
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
