Twitter Analytics [OFFICIAL] Announed at 2.0 Web Summit
Now it’s official Twitter has Analytics, a gauge solution for users, which enables them to follow their data account. For example, you’ll be able to see which were the most successful follows or mentions, among other stats and parameters. The application measures outcome using marks like “good,” “all” or “best.”
While the news of Twitter’s new Analytics tool was announced today, there’s no details on when the new product will be available. Twitter will be testing through a private beta group, and has released few details beyond this regarding Analytics for businesses and beyond.
The piece of news comes after Twitter Analytics had been rumored to be launched by the end of this year, and now we have the confirmation from Evan Williams, who made the information official today at 2.0 Web Summit. Now that Twitter’s rolling out some hard core business methods, we also see rumors swirl around its potential towards raising more capital.
Analytic based on Twitter data were already popular amongst third-party vendors, who may or may not be too thrilled about the announcement that Twitter is not going to charge for this application. There are plenty of developers which have made a business from Twitter’s tool for measuring the link maturation. This specific application is priceless for marketers and media analysts because it can track the links and give you a full report of efficiency. StatsSquared, for example, used the CTR method to determine is a Twitter link generated new opening pages.
Twitter has become more and more interesting of a business with this release. Just look at the figures: it’s tripled in size since its founding in 2007, and in September 2009, when it was worth $1 billion, Twitter succeeded to raise $100 million in funding. It is said that Google is interested in purchasing Twitter lock, stock and barrel for about $5 billion, but nothing is official yet. Also, DST is considered a potential investor, after it finished the Zynga, Groupon and Facebook deals.
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