UPDATED 13:53 EST / DECEMBER 15 2010

AMD’s Catches Up with Intel, Releasing its Fastest Chipset: Radeon 6900

AMD’s Radeon 6900 is the California-based chip maker’s latest development in its fierce competition of graphic cards against Intel and NVidia. The 3D graphic effects are now more easily reachable with the integration of DirectX 11.

AMD’s product launch is a crossing point for high-end PC gaming, competing against game consoles for market share. The Radeon 6900 is still running under the Radeon image, but early next year it is expected that the Fusion will be present on the market, along the Intel’s combo chipset Sandybridge. The upcoming Fusion series of microprocessors is expected to overturn the current situation between Intel and AMD. The new processor will combine the integrated graphics with CPU performances and it is intended especially for B2B AMD partners – mostly involved in the smartphone industry.

In a annual 2010 analysis regarding the development of both companies Intel and AMD over the year, no critical conclusion can be drawn as to a clear winner so far. While Intel was sharing almost 80% of the microprocessors market in the third quarter of year, maintaining the 2009’s level, AMD did not manage to reach increasing figures in comparison to the last year’s statistics, which indicate an almost 12% market share for microprocessors.

“In reality, the share changes in the third quarter from the two incumbents were extremely small and not at all significant,” said Matthew Wilkins, principal analyst for computer platforms at iSuppli. “What is significant, however, is that neither company has been able to take any sizable share away from the other. One reason is that each company offers well-matched competitive product portfolios. Another reason is that end markets are not undergoing significant changes in market share of product line up that would impact microprocessor market share.”

At the same time, Intel is actively playing the market, releasing a new programmable chip made by Altera Corp – E600C. The new programmable chip is designed to be embedded in various devices, especially notebooks, because of its low consumption level. This move is highly associated with the new partnership between Toshiba, Samsung and Intel.

Also Intel has big plans for the mobile market, as a strategy for overcoming the economic recession. The lack of demand for second generation chips is transformed into a proactive approach of the mobile market.

Besides AMD and Intel, the processors market is being maintained dynamic with Broadcom’s announcement regarding the release of BCM2157 dual-core baseband processor, a baseband platform to provide simultaneous HSDPA modem connectivity Android-based applications processing.

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