We’re living in a recycled generation. Think about it. Much of what we do in the 21st century is recycling what has gone before.

Sure there are the obvious examples – positive examples – such as recycling paper and plastic. But I am talking about the recycling of ideas and culture.

There is now far more emphasis on people recycling (Retweeting, Reposting, Repeating) news than creating it. Social media makes us each story tellers, but a large percentage of the story we’re telling is someone else’s.

Movies are also being recycled. I’m going to go see Tron today. A recycled idea from 1982. In fact many of the movies that come out these days are adaptions, remakes, sequels or prequels. Recycled ideas.

Why?

I suspect that much of it has to do with information overload. In a world where there is so much information, two of the most powerful and interrelated mechanisms for getting Attention is social proximity and nostalgia.

Social networks use both to encourage us to read and share each other’s status updates by feeding off our social bonds and our ego driven need to participate in a form of real-time nostalgia. How many of us have thought ‘this is going to be awesome when I go back and read it in the future’.

The same is true for Movies. Movie studios have realized the surest way to get an audience into the theater is to bet on the older generation’s nostalgic memory of the past and the younger generation’s cult like respect for it.

I am not necessarily judging this as a negative phenomenon. I am just observing that it is one.

I worry though, will this generation be remembered for anything great of its own – especially when it comes to movies? Can you think of the last great original movie you saw that would last the test of time?

Share it with me…

[Cross-posted at Paying Attention]