Fashionlista, a growing online fashion community, has received a $0.5 million funding from Atomico Venture and Dutch entrepreneurs Marc Schröder and Michiel Muller, in addition to seed capital.  Fashionlista will benefit greatly from this investment, not only by the money involved, but also by Skype co-founder Niklas Zennstrom’s participation.

The rapid growth mentioned earlier is based on the joining of members from more than 100 countries that were attracted  by the original concept of Fashionlista. More specifically, members can handpick and share fashion items from any store and website, and create ‘an inspirational collection of fashion items’. Members can use a special heart-shaped browser button, similar to the Facebook “Like” button, to add these items to their list and increase content on their profile. And just like Twitter’s follow format, Fashionlista members can follow other members.

There is no budget limit on Fashionlista, and everyone is free to select anything.  Fashionlista is a tool for self expression and development of personal style.  Joost Nauta, co-founder and CEO, explains Fashionlista’s success by “getting a lot of feedback from our members that Fashiolista is completely addictive and users spend entire days on the website, adding & loving hundreds of fashion items.” Nauta also states that Fashionlista will have a great ‘impact on spotting & shaping the latest fashion trends (…) and fashion influentials will increasingly use blogs and social sites like ours to spread and shape new trends’.

In the same retail context we have Stella&Dot having received last week a $37 million investment from Sequoia Capital. Jessica Herrin, the person behind Stella&Dot has also co-founded Weddingchannel.com, will be working with Sequoia Capital’s Alfred Lin, former COO and CFO of Zappos.com.