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UPDATED 14:04 EST / JANUARY 27 2011

Reed-Hastings-2

Hastings created the world’s largest video store: Netflix (NFLX). From the beginning, though, he realized that the days of the DVD were numbered, and he has been positioning the company to deliver more of its movies digitally. Netflix’s partnership with Roku to develop a $99 set-top box has gotten rave reviews for its simplicity, making thousands of Netflix movies accessible instantly.

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