The search company, Blekko, launched back in November with a promising solution to search spam and the indefinable quality of information in search engines such as authority and site reliability. They have even spoken with SiliconANGLE’s John Furrier about how search is changing and how they intend to change it.

They have recently produced a short series of widgets embeddable in customer websites that will help interconnect them into the Blekko search engine and provide superior navigation to site visitors. With the Blekko Link Roll—a variation on a now-dead concept where blogs would link to one another in long lists in order to generate networks of traffic—they hope to show visitors what links into the site they’re reading to gauge the social authority of the page they’re reading.

These search tools for webmasters will further enable users to engage in the human curation aspect of the Blekko search engine by permitting them to provide their own input from pages that run the widgets. By using a type of distributed crowd sourcing, especially derived from visitors to pages, the search company hopes to leverage the power of the multitudes to help refine and define search definitions and reliability.

While these innovations certainly build on what Google has done, the search company has gone out of their way to not tout themselves as the net Google killer. Right now, due to the mammoth power of dreadnaughts like Google in the search scene, it’s ancillary search and refinement that will rule the day.

Human curation and tools should be an excellent next step in an industry that certainly has the shoulders of giants to stand on. So what does Blekko have to offer?

The Blekko publisher tool package includes:

• The Live Link Roll or Inbound Link Widget, showing publishers who is linking to their site and who they are being linked to
• Embedded Search Box with customized vertical search
• SEO Toolbar, allowing users to add slashtags from any site, mark spam and view SEO data in real time
• Default search page
• as well as easy access to RSS feeds

These are all part of the free offerings from them so-called Blekkogear.

How does Blekko think that search is changing? Hear it directly from the horse’s mouth as John Furrier interviews Rich Skrenta, the CEO of Blekko: