UPDATED 11:40 EST / APRIL 01 2011

Following Milestone Acquisition, Salesforce Expands Toolkit with Intuit Integration

Salesforce.com CRM offering and Intuit’s business accounting QuickBooks Online service are 2 of the most prominent SaaS products out there, and now they’ve teamed-up to further boost the customer flow. Intuit will resell Salesforce.com’s CRM solution, which will integrate with QuickBooks Online and sync customer data between the 2 platforms. Indeed, this seems to be one powerful combo for both parties.

“This is a coup for Salesforce.com, which will get exposure from one of the most popular cloud-based business accounting vendors in the world. The Salesforce.com integration will be available from Intuit App Center next summer.”

Both Intuit and Salesforce.com are working hard to remain relevant in an ever-changing and competitive market. Intuit, for example, operates personal finance service Mint.com, and it recently expanded the latter’s reach by releasing a financially educational game targeting children. “Quest for Money” provides tools for middle school students to learn basic money management skills. The new game is a part of Mint.com’s financial literacy program, first announced late last year.

Mint.com may be expanding to younger and younger demographics, but that doesn’t mean it’s leaving its adult userbase behind. Around the same time Quest for Money crossed the wire, Intuit updated Mint.com with the Home Loans kit. This new addition leverages relevant big data, meaning thousands of home loan options, and applying it on an individualized level.

Intuit took of its gloves to follow some of the hottest trends in the industry, and its new partner Salesforce.com has been quite busy too. The SaaS giant finalized the acquisition of social media analytics company Radian6. The deal is worth approximately $276 million in cash and $50 million in stock, and it marks a big move for traditional CRM services incorporating more analytics tools into their product toolkit.  Salesforce.com also recently unveiled Service Cloud 3 – he next generation of social contacts centers, according to the company.


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