UPDATED 12:03 EST / APRIL 11 2011

Google Rounds Out Future Music Services and Gobbles Up Music Sync Company PushLife

google-plus-pushlifeGoogle has acquired the Canadian music synchronization service, PushLife, as of this Monday. A move that should help round out the apps and services the search giant is preparing to wrap up as they move into the Internet music market. According to an article at PCWorld, this acquisition centers around Google’s Android mobile OS and provide an iTunes-like app for synchronizing music to phones running that as well as RIM and Nokia,

The acquisition will give Google content synchronization know-how and technology, and a company that is already familiar with its Android smartphone operating system. PushLife’s software automatically synchronizes content on a phone with that stored on a computer in iTunes or Windows Media Player, according to a FAQ posted on PushLife’s website. PushLife released versions of its software for BlackBerry and Android phones in January, and said the platform was also compatible with phones running Nokia’s Symbian operating system.

The companies didn’t disclose financial details of the deal. PushLife, founded in 2008, said its staff will join Google’s engineering team in Canada. It will discontinue its own synchronization service, it said.

It doesn’t take that much of a stretch to see where this acquisition happens to be going. Google is looking to make the biggest hit possible when they unveil their upcoming cloud-based music service. Up until recently, most music streaming to handhelds has been through Internet radio apps like Pandora; but also recently, Amazon has entered into the scene with their Cloud Drive that permits users to purchase music from them and then stream it from online storage. Not to be left behind in this potential expansion of cloud-based music streaming services, we’ve even seen Apple prepping giant storage acquisitions—of no less than 12 petabytes—that certainly looks like marshalling forces for exactly this sort of move.

If Google goes forward with a service that side-loads consumer’s music into the cloud and permits streaming, they appear to be looking to round out their offerings with PushLife to cover “dark listening.” Even while the idea of running music over wireless came to mind, most music listening on handheld devices happened on non-networked devices so that’s what got welded into our phones. In fact, many users still stick to the storage on their phones and use wireless to synchronize with their computers due to battery power concerns, spotty coverage, poor 3G speeds, and the like getting in the way of streaming music.

Even though Google is in an excellent position to offer a cloud-based streaming service, if they want to butt-heads with Amazon and iTunes they rightly believe that they need to have the same cards on the table. iTunes and Amazon represent full-service purchase services for bought music and at least Amazon has added a cloud-storage and -streaming service. Soon enough we’ll probably be seeing Apple will follow Amazon with streaming.

With PushLife, it looks like Google is going to have a double-threat to put them directly into the limelight. First, and the most obvious, is that they’ll make it easy for users to sync their Android phones with their music stored on their computers. Second, the sync services probably also hook into the Google cloud-storage. This means that the PushLife app could enable customers of Google’s service to synchronize their computers from anywhere Internet connectivity is available (not just from local storage.)


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