Big Data Acquisitions Head to the Social Realm, Proximal Labs the Latest Buy
Today enterprise social networking software developer Jive announced it has acquired Proximal Labs, a privately held big data analytics company. Terms of the deal were not disclosed, but the acquisition will be used to take Jive’s offerings portfolio to the next level, and provide customers better service effectiveness with insight.
According to a release, it is most likely Proximal Labs’ assets will be integrated with the Jive What Matters intelligence engine. The latter analyses data and user behavior from the enterprise graph, and Proximal Labs’ technology will be integrated to accelerate a number of big data analytics feature additions.
Among them are:
“Providing insight into the interconnected web of employees, customers and partners and how they interact;
Amplifying the existing Jive intelligence engine that proactively delivers recommendations of content and expertise for increased effectiveness;
Enhancing search to cover large-scale external and internal data to deliver personalized results;”
The merger will also assist Jive to better measure user productivity; increase the relevance of information coming in from the social web, and so on. John Furrier further discusses the implications of the deal in his analysis of Jive and the company’s IPO prep.
Big data analytics is a very effective means of optimizing almost any IT product, especially one such social networking software – a big data aggregator of its own. Naturally, big data analytics offerings are spurring some serious buzz and getting serious attention these days, and this big Jive is one of the latest ones. IBM for example is working on a project with the California Department of Transportation and Berkeley’s California Center for Innovative Transportation to predict traffic conditions.
The project leverages big data, and comes shortly after a major milestone has been reached in this space: the release of the Cloudera Distribution Including Apache Hadoop v3 (CDH3) in general availability. With enhanced performance and security as well as host of new features, the latest addition is already being used by a number of major corporations, according to an official release.
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