Web analytics is a burning hot right now. And it seems like everyone wants a piece of the pie, looking to understand the anatomy of customer experience. With web data becoming business intelligence’s best friend, it is no wonder that real time software for ecommerce, LiveChat is pondering on the benefits. This week, the company launches two new tools to boost ROI of ecommerce: Intelligent Triggers and Conversion Meter.

Intelligent Triggers will be responsible in harnessing and engaging leads. It is tasked to identify prospects from site’s visitors and a chat with tailor-made message invitation is initiated. The strength of this feature will rely on keyword, referring website, location and other conditions. Data that will be utilized by this system will come from the purchasing decisions made by 65M buyers monthly. On the other hand, Conversion Meter gauges conversion rates on sales via chat invites and sessions. It also has the ability to transport ROI to emerging sales portals. Any feed from this tool will aid businesses to revise campaigns and ads based on web data.

The first ones that will be able to take advantage of these two features are existing customers (large and small scale enterprises), surpassing 1000 in over 50 countries worldwide. LiveChat has now fit into the growing niche of social enterprise—a necessary platform that has lured even the big names in the industry, like SAP when it introduced HANA to the public.

LivaChat is using the proactive attack with these new products. LiveChat CEO Mariusz Cieply explains how the paradigm works: “It’s no longer about waiting for a website visitor to click on a chat button. Ecommerce sites and brands can now initiate the conversation with their potential customers. For example, if a web shopper experiences an error on the checkout page or is browsing for more than 3 minutes, triggers can be set to instantly launch a chat session to engage that shopper again. The end result is expanding sales by reaching visitors who are hesitating or encountering an error and might otherwise abandon a shopping cart at a critical purchasing point.  ”

These developments from LiveChat are a testament of the wide appreciation of web analytics within the tech community. Furthermore, its relevance has been responsible for various launches and upgrades to improve customer service and drive in more revenues.