SiliconANGLE‘s live blogging coverage at GigaOm Structure 2011 of the cloud presentation by Simon Crosby’s where the Citrix executive and cloud entrepreneur announced that he is leaving Citrix to form a new startup called Bromium.

Summary. This was a typical Crosby presentation with a consistent multi-cloud message from Synergy, anti-VMware push, and also some security/trust flavor infused in as an ad for his new startup, Bromium.

The notes with commentary are highlighted below.  All bullets all are potential epic tweets by Simon Crosby.

Video Interview: I interviewed Simon Crosby as part of SiliconANGLE.tv’s extensive 18hrs of live coverage at Citrix Synergy.  See my interview with Simon Crosby below:

Notes

• Enterprise IT is a human issue
• The rate at which cloud will be adopted will be the rate at which we can retire people from the IT labor force…people are biggest inhibitor
• VCE = not elastic, can’t pay as you grow, not cloud
• Emerging model = hybrid cloud, very valuable

o   VMware is the presumptive winner in the market

o   People very interested in federated VMW model

o   Problem is this model assumes the world is heterogeneous, this won’t apply broadly

o   Have to address apples and oranges

o   Clouds is much more than virtual machines…this is where big change comes in

• AWS

o   Citrix was pulled in direction of big public cloud

o   More VMs start every day in public xen clouds than in entire enterprise segment

o   AWS building highly differentiated services out of great sw shop

o   Sell commodity thru highly differentiated sw platform

o   Cloud as VMs as a service is not going to fly

o   IIJ (internet initiative of japan) 50k servers, all running Xen, no humans

o   IT Ops is first gen thinking, and IT automation

§  Real cloud has no IT people managing the service

o   DevOps

§  Ppl that used to write big webs apps now write them for cloud

§  Have moved concept to writing app for cloud and running it thru lifecycle

§  App owned by developer, no IT people in site, this is what big properties do…Zynga, LinkedIn, dig, engineyard, box, facebook, dotcloud, yahoo, Dropbox

§  More consumption thru next gen mobile device than browser use…the app has changed, the cloud in yout pocket

§  Apps are written by app developers, fundamental difference is you never see IT people

o   Cloud in your pocket growing way faster than the cloud in your datacenter

§  This kind of cloud is dramatically effecting IT, far more than virtualization

• Have to be able to mix personal cloud and the enterprise

o   Former boundaries of enterprise are broken

o   Enterprise can start to consume apps from 3^rd party providers

o   Secure, Any to any delivery

o   Enterprise boundaries broken on front end and back end via public cloud, private cloud and personal cloud

o   Citrix has receiver on front end to personal cloud…do whatever, wherever, whenever

o   Cloud gateway provides access to enterprise private cloud

o   Cloud bridge enables interface w/public cloud from within enterprise

• Problem is delivering enterprise stuff to employees that will go everywhere and do anything to get work done easier

o   Need to enrich computing experience and not lock them down

o   If you can securely use Dropbox why provide backup?

§  Can get out of app selection business

• Analogy to VMware to Citrix is “Project Horizon”
• What will it take to adopt cloud services?

o   All about trust

o   all major clouds went down in last 6 wks…aws, msft, cloud foundry

o   trust is all about availability

o   thousands of internal servers crashed on same day as public outages

o   cloud is about orchestrating millions of parts into a service…better to choose tech that focuses on this for living

• security

o   wikileaks was great for cloud…this was about data being in the wrong place

o   only guys that didn’t go down from massive DoS attack was AWS, b/c they are built to scale

o   vast majority of attacks on enterprise private cloud comes thru client, not thru enterprise data center

§  can’t lock down employees

§  could do server hosted virtual desktops, better yet would be xen client (multiple VMs on a client)

§  challenge is how to take virtualization and use it to secure cloud

• TPM based hw root of trust, AESNI (encrypt data on fly) via Intel
• Apps themselves are insecure, this is human issue “we right bad apps”
• RSA was attacked thru insecure client, so was gmail

Bromium = Simon’s new startup

o   Have figured out way for hypervisor to do continuing protection of hypervisor piece of code

o   Think they can provide continuous protection for app and desktop clouds

o   Gaurav Banga – came from Phoenix, built hyper-core