Mobile applications in Apple’s App Store carry a large burden of Apple branded pride.  With other outlets entering the scene,  this could be more damaging on Apple’s end than for developers themselves. Amazon also wants a piece of the pie.

June 22 (Bloomberg) — Apple Inc. will “probably” lose its court bid to stop Amazon.com Inc. from using the term “Appstore” for a service selling programs for Android devices, a federal judge said.

Apple, whose top-selling product is the iPhone, claimed it would be irreparably harmed because the value of its own App Store will be eroded as consumers confuse the two services, reports Bloomberg.

U.S. District Judge Phyllis Hamilton said today after a hearing in Oakland, California, that she is “probably” going to deny the motion because Apple hasn’t demonstrated confusion among consumers. Hamilton said she will review court filings before issuing a final decision.

Being an “App Store” means being maintained by developers creating content for it.  I’m an Apple fan,  but I do not believe it will change the meaning if Amazon slides in as a contradicting outlet.  Court cases can be over silly issues,  and this comes off as one of them.

Give developers an outlet to create and share their passion. App Stores, Markets, World’s, and others share the same desire to provide users with quality applications.   Hindering the process to create, over the name of a store, is a waiting game that isn’t necessary.