UPDATED 11:43 EST / JULY 28 2011

Amazon Partners with NBCUniversal, Closing in on Netflix Streaming

After releasing their second quarter report, which was lower than expected but said to be due to their continued expansion, and subsequently announcing their CBS deal that puts them closer in competition with Netflix, Amazon Prime is expanding its reach in mobile video streaming as they recently made a deal with NBCUniversal Domestic TV Distribution.  The deal will add to Amazon Prime’s streaming-video service with movies such as  Eternal Sunshine of the Spotless Mind, Gosford Park, Elizabeth, Flipper,  Notting Hill, Being John Malkovich, Fletch and Billy Elliott. The deal gives Amazon Prime customers access to more than 9,000 TV shows and movies available in their rack.

“We are very excited to offer Prime members popular Universal films at no additional cost,” said Cameron Janes, director of Amazon Instant Video. “Our customers love movies and now we offer them more than 2,000 movies to choose from with Prime Instant Video.”

Aisde from the NBCUniversal deal and video-streaming, Amazon continues to expand its digitally-accessed marketplace in several other directions. The retailer has also made a deal with Big Fish to launch its Hidden Expedition game on Kindle, as well as moving into the daily deals sector with the launch of Amazon Local, their first daily deal being a $35 dinner for two at Real Tenochtitlan Restaurant in Logan Square.  The deal includes an appetizer, entrees, two drinks and dessert.  The original value of the deal is priced at $89.

As for Amazon competitors, Netflix, also made a two-year non-exclusive deal with CBS, which further broadens their media library.  The company is still pushing for video streaming and sharing on Facebook for US residents, as the service is only available in Canada and Latin America.  The Video Privacy Protection Act is what hinders Netflix from doing so, as the law requires the company to acquire a written consent from subscribers every time they will disclose information about what someone rented – a daunting task for both Netflix and their subscribers.  As for Hulu, interest from potential buyers still wanes.

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