Medacity is launching this week, its debut spearheaded by web content development company, Nichenet Pty Ltd. It’s latest site launch focuses on the news from the new media sector, spanning video, audio, blogging, hyperlocal, mainstream media, services providers, and even aggregators.  Mediacity is covering all the big trends, from those companies turning to new media for a revival of their own: AOL, Yahoo, Demand Media and similar companies.

Nichenet CEO and founder Duncan Riley will be head of this site. Riley who has a long experience in online publishing, having previously written for TechCrunch, The Blog Herald and The Inquisitr, and was also a co-founder of blogging network b5media.

“The idea of Medacity came about after I realized that no one in the market was exclusively covering the new media sector as a whole” said Riley. “Medacity seeks to fill a gap in the market by providing comprehensive coverage of the latest news and views from across the new media sector.”

“I started my online publishing career by establishing the very first site to cover the then new industry of blogging back in 2003 with The Blog Herald. In Medacity I have gone back to my roots with a site that seeks to chronicle the rise of the new media industry and age.”

Inquisitr veterans James Johnson and Kim LaCapria are also joining Riley as part of the Medacity team.

News has certainly entered a new era, taking on technology with a force all its own.  This is still an emerging sector, and few resources have been dedicated to building an entire network around the evolving trends.  Flipboard is a notable player in the leveraging of new media content delivery, while news360‘s launch this week also speaks to the growth in this space.