Average Mobile User has 3 Connected Devices: Good News for JiWire, HP
Owning a mobile device nowadays is a necessity. Mobile utilization has evolved over the years, making the life of every mobile consumer more convenient. The development has gone from just a simple call and text feature to a more functional device–almost anything right now can be done right at the tip of our fingertips–from shopping, to paying bills, to venue discovery and streaming entertainment. Numbers show that an average mobile consumer owns around 3 connected devices, according to a recent report from JiWire.
“The mobile revolution continues to evolve and we are seeing much higher adoption of mobile devices, services and offerings than ever before,” said David Staas, senior vice president of marketing at JiWire.
As a matter of fact, WiFi hotspots have proven to be a gold mine for mobile advertising, making JiWire $20 Million richer.
And with the rise of the mobile connected device, so goes the decline of the PC. Because of the growing popularity of web-connected devices, they have now become a threat to all PCs. A recent report notes that connect devices are expected to outgrow PCs by year 2013, and it’s a trend HP is taking to heart. It may spin off its PC manufacturing as part of a larger shift towards cloud services and software. The news comes hours before HP holds its quarterly earnings call, and a day after Dell’s downslide shook the tech stock market. It, too, is in the midst of changing directions away from PC manufacturing, and struggling to find its foothold in the mobile device market, having deadpooled its Streak 5 tablet earlier this week.
“The Internet now is revolutionizing the consumer electronics business by delivering a range of products that can bring web-based content to homes. Increasingly, each Internet-enabled consumer electronics device is vying to become the center of what is known as the digital living room, aggregating content throughout the home and serving up movies, television programs, videos and music. In the future, consumers will be more likely to access the Internet through their televisions than via their PCs,” said analyst Jordan Selburn.
WiFi providers like JiWire are well positioned for the oncoming era of connected devices, powering access to a growing cloud that appeals to the enterprise and consumers alike. Being leveraged for localized advertising, data collection and other data-oriented activities, companies like JiWire provide a great deal of insight to the future of our technology-laden culture. And that also means connected devices won’t be limited to PCs, smartphones, or even tablets. More objects will be able to communicate with each other with broadening WiFi access, empowering a new generation of data collection like nothing we’ve ever seen.
As a matter of fact, a bathroom scale with WiFi features was just recently released in the market. Another company has launched their WiFi internet-ready bike. Who would have thought that you can actually ride your bike and at the same time, connect to your internet? Nothing seems to be impossible now when we speak of technology. After these milestones, I wonder what thing will be the next internet ready material. We’ve already seen HP’s goals in this arena, with a heavy focus on webOS being installed into an array of kitchen gadgets and automobiles--no more desktop computers for this company!
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