I am actually one of those who look forward to getting daily deals in my e-mail inbox. The anything-discount fan made me sign up for more than five location-based marketing websites. I would not mind providing the company my specific location when it’s needed to gain access to local brands promotions. This mindset makes me a part of more than 53 percent of the US audience that exchange location information for pertinent content—a fraction of the results from a study conducted by leading location-based mobile media organization, JiWire.

Mobile location based ads have strengthened consumerism prompting significant sales increase in various markets and fuelling mobile shopping. As users get more hooked in tablets and smartphones, the popularity of local deals follows. Here are some other interesting figures from JiWire’s mobile audience report:

• 52%: the nearing holiday season should expect this much users to go mobile shopping
• 31%: people who feel that comparing prices is the primary use of mobile shopping
• 29%: wants deals within 1 mile
• 24% wants deals within 10 miles
• 38%: mobile users who prefer receiving daily location-based promos via email
• 78%: spends less than $50 for local deals

Seasoned in the field of extracting behaviour and identifying holiday hotspots, JiWire finds the business more lucrative this year. Senior Vice president of marketing at JiWire, David Staas sees location to be a major driver of the mobile industry and a big hit this holiday season saying, “The mobile revolution continues to evolve and we are seeing much higher adoption of mobile devices, services and offerings than ever before. Location is clearly a key driver of mobile commerce, whether it’s for finding local deals or engaging with major brands through location media. The early data suggest that this will be a major trend this coming holiday season.”

On another note, JiWire benefits from the booming interest in mobile location-based marketing. Last May, the company was able to raise $20 million funding for expansion of their mobile ads solutions. This is a testament that investors are convinced that location is creating a strong market of its own.

As everyone gets more and more mobile via the smartphone and tablet invasion, daily deals brim with potential on becoming a bigger hit, more than it is now. It was in February that the same company revealed that location-based marketing is on the rise. Few months after, the industry gained solid following and sees more than half of the users don’t mind giving out personal and confidential data for good deals’ sake.