With forecasts of the social CRM market reaching $1 billion in revenue by 2012, innovations in apps stores and solutions are spurring at a record pace.  Thanks to the immense influence of 750 plus million Facebook users and 200 million tweets a day, present-day business intelligence centers on social media data.  Social enterprise is gaining solid footing, being a potent tool in catching customers’ behavior, patterns and sentiment.  Companies have gone the social direction with a promise of gleaming success. One company is New Relic, which offers high performance monitoring of five business critical web apps. They have recently extended round-the-clock availability of free web apps monitoring for Java users of Heroku.

VP Business Development of New Relic, Bill Lapcevic is happy about this development in New Relic-Heroku partnership in the cloud.

“New Relic and Heroku have worked together to deliver the tools, resources, and skills organizations needed to rapidly and successfully deploy business-critical apps in the cloud. The addition of New Relic’s app production profiling and monitoring capabilities to Heroku’s new Cedar platform underscores our continued joint commitment to providing Java developers with the same scalability, simplicity, and reliability that Ruby programmers have enjoyed for over the last two years.”

New Relic’s APM empowers Heroku Java users to instrument and analyze web apps, which the latter would utilize to seek patterns of customers behavior around their platform.  The standard version is also made available for ActiveState’s Stackato users.  This is another manifestation of organizations’ mounting interest in social enterprise that will eventually lead to the morphing of the CRM industry as a whole.

One of the leading social workspaces, Moxie Software has recently launched a comprehensive integration framework that will connect and collect data from Microsoft Sharepoint and Outlook, Salesforce.com, Altassian Confluence and Skype.  The software concentrates on monitoring employee and customers’ engagement.

New Relic is one of the featured companies at Salesforce.com’s Dreamforce 2011 CloudExpo— a conference that tackles the growing potential of social enterprise and trends around this market.  Several companies have showcased what’s new in their social enterprise arms at Dreamforce. These include Avata Technologies Corporation that introduced Avata EPM on AppExchange, the premier global marketplace for business apps and email marketing solutions provider iContact on how they were able to convert leads to full bloom customers.

View our live blog from Dreamforce 2011 by Klint Finley.