John Furrier and Dave Vellante brought Tarkan Maner, CEO of Wyse into theCube at VMworld 2011. and interviewed him about the direction Wyse is taking with their new products and what he sees happening with the PC and services market. Especially with an eye for the cloud and virtualization

During the conversation, John brought up that the PC is beginning to fade away as a consumer device. It’s large, it’s heavy, and as hardware it just sits on the desktop and doesn’t do anything other than run applications—these applications, fundamentally, that are being shifted out into the cloud and being virtualized away from local devices. Maner’s company, Wyse, is all about thin clients and presenting a cloud-based framework to run applications so that they can be delivered to users.

As a result, his company is very much against the PC paradigm and is looking to supplant it with something that will enable users to be much more mobile and take their environment with them.

“You just nailed it: at home, at work, on the go,” Maner said to Furrier and Vellante. “You have your desktop at home, you have your PC at work, and maybe you have your laptop, your tablet, your phone. PC is dead.” There’s a massive trend of pushing down of commodity hardware—IBMalready ditched the market and now HP is also selling off their own PC development division.

Virtualization is killing the need for expensive machines at home and at work, making the entire ecosystem shift to make it almost entirely portable. There’s no need for OSes like Windows in the cloud, it’s nice at home, but now almost everything runs on virtual machines and web browsers.

As information and data develop themselves, hardware will become less meaningful.

“I definitely see Wyse as a bit disruptor right now against the PC, you’ve definitely seen HP.” says Maner. “When you think about virtualization of applications and infrastructure there’s a lot of stuff behind security and contextual intelligence. Huge innovation… Imagine, my personal life, it’s all coming together, Google, Facebook, Twitter… The system’s still don’t know about us personally; but in the next ten years, it’ll all come together.”

According to Maner we are moving away from hardware controlling the user experience. Services will rule and hardware will be given away for free (or essentially free) where the services are sold on subscription to users and run on the backend through virtualization. The future is all about the story of integrating all of the application, network, distribution, and display layers into one and then presenting that to the user.

In the past, we saw Wyse take their PocketCloud product to Android, which permits an export of the screen from PCs and Macs to mobile devices (thus making the PC more mobile) but ideally it should be about the entire application and storage layer mobile with the user. Recently, the company also announced a partnership with Microsoft in the “Shape the Future” initiative helping the government use technology to solve problems in education, economy, and social change.