No doubt cloud-computing is one aspect of cutting down the overall cost of the IT infrastructure, and on other side there is a shift going on the data centers front as they are transforming the scalability and efficiency the way companies operate to become mass scale computing environment. Twitter, to focus on its ever increasing user base and to sustain the long term growth in the infrastructure space, is expanding its data center network.

Twitter has chosen the East coast site, Atlanta, as the hub for its next data center. The company will shift its servers into the 990,000 square foot Metro Technology Center location which is operated and owned by Quality Technology Services (QTS). The datacenter expansion can be seen as the opportunity for Twitter to expand its server infrastructure and to improve the users experience on data speeds and reliability. The company recently added more than 100 million global active users to its tweeting blog. Apple and Facebook are two other companies that operate their servers in the East (North Carolina data centers) and West coast (Atlanta data centers) of America.

Twitter currently operates hosting services from NTT America data centers in Silicon Valley and Ashburn, Virginia. The company later introduced its own leased data centers with a new facility in Salt Lake City. QTS’s Metro Technology Center data center is one of the world’s largest data centers, which include more than 1.5 million square feet of raised-floor space. QTS facility also provides other advantages such as on demand pricing as per power usage and a single point of communication to connect to a large number of networks. This will help Twitter to accommodate another 26 million users that the company is hoping to add by the end of the year.

RagingWire is another data center provider which is hosting Twitter’s servers in its Sacramento facility. Other companies such as CoreSite, Sabey, Equinix, Digital Realty Trust, DuPont Fabros Technology and Latisys are setting their data centers shop at the same location as per a report from datacenterknowledge website.

The large cloud market is cost-focused and data centers provide low cost, high scale environments. One can expect that in future, data centers will represent higher proportion of the overall data storage market with customized design approach.