Digital Revenues Grow for Sports Programming
Sports leagues are making hundreds of millions in digital
revenue from paid content, ads and other revenue streams, according to
a new report from eMarketer.The NFL tops the list at about $500
million in digital revenue, MLB at $450 million, the NBA at $225
million and the NHL at $120 million, the study found. Under this
backdrop, ESPN expects to amp up the ads it runs in TV Everywhere
programming and to charge a higher CPM. For more details, check out
this week’s New Media Minute.
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