Microsoft is stepping up its competition with Google over the search market with the launch of Bing Deals, a new feature that allows users to browse through deals aggregated from the more popular services, as well as some independent retailers.  Bing Deals is actually an expansion rather than a new release: Bing Mobile Deals has been around for a few months now at m.bing.com.

Groupon, LivingSocial, Nordstrom and Target are some of the companies that signed up for Bing Deals.  According to a release, users will have access to 200,000 deals across the US that will be blended into a “visual experience” – another approach to try and bite off few a chunks out of Google’s market share.

“But, people are telling us if they can end the unwelcome egg hunt, they would welcome the savings. When asked, 87% of people said they would increase their use of daily deals if they could find only deals that interest them all in one place.”

It would seem Microsoft did manage to implement thus successfully to some extent with the mobile version of the deals aggregation feature, and it was evidently enough for the company to go ahead and invest in a non-mobile version.

Microsoft is tapping the immense popularity as well as opportunity that a search engine has in the daily deals space. And Google has been doing the same.  Back in August it acquired The Dealmap, a daily deals service that does the exact thing Bing Deals does. The only difference is that it already had a user base of over 2 million when the deal was made.

Just a day after The Dealmap acquisition was announced, Amazon launched its own daily deals platform. Amazon Local is still a small-scale initiative, but what’s interesting that Chicago is one of the few cities it currently serves – the home of Groupon’s headquarters.