The WSJ wrote-up a brief overview of ClickFox, an emerging player in the big data space, which offers companies the ability to track consumer experience, rather than gauge interactions via a number of channels and extracting what may turn out to be more shallow insight in some situations.  This angle on big data has paid off for the company ever since it expanded beyond just web analytics.  The cornerstone ClickFox was founded on back in 2000.

“Since then, ClickFox expanded its scope well beyond the Web and expects to finish the year with sales at or above $35 million. Next year, it sees revenue growing to between $60 million and $70 million for its subscription service.”

ClickFox’s growth can be credited to a concept and objective CEO Marco Pacelli outlined well during an interview with SiliconANGLE founder John Furrier and Wikibon chief analyst Dave Vellante. The company is building on this with aggressive outbound and inbound strategies.

One of the ways in which the Atlanta-based firm is expanding is by further establishing an ecosystem. One of the latest developments is a partnership with Teradata to offer ClickFox-powered analytics to the former’s customers. Customers are able to deploy the ClickFox Customer Experience Analytic appliance on-premise, and plug it into their existing Teradata data warehouses. The appliance makes it easier for ClickFox’s analytics platform to process data from Teradata warehouses, as well as to other BI applications running on a given customer’s IT infrastructure.

Back in June, ClickFox expanded its management team and announced it has added an Advisory Board that includes a number of IT veterans. Among them is former T-Mobile CTO Rob Strickland; Rob Davis, president and chief executive officer of Weblayers; Stan McKee, former CFO of EA others.