Domo Technologies, a provider of a new kind of executive management software, has published a brief infographic that summarizes the state of the business intelligence industry today. It also focuses on this market’s direction, which is shifting in an effort to catch up to a major change in its core user base.

It’s all about access

The first trend Domo looked at is truly reflective of this industry shift. BI software is no longer controlled by the IT department, or at least not entirely, and this will only expand in the future. Today, IT owns a 63 percent cut of the BI pie chart, followed by business applications at 12 percent and data services’ 6 percent. There are several drivers behind this change, mainly the need for better and faster access to company data. This problem is tackled by making business intelligence software available directly to the executive rather than the IT guy. And that means simplification and the consumerization of IT (or specifically BI in this case).

Data visualization techniques have been implemented in over 30 percent of BI software already, a figure that Domo expects to rise to 68 percent in a year’s time. Dashboard adoption is going to make an even bigger leap, rising from today’s 58 percent to an overwhelming 91 percent by early 2013.  Last but not least, the industry is going to see a lot of mobile, growing from 9 percent to 48 percent.

Mobile BI

Mobile falls in the consumerization of IT category. Workers prefer using their own smartphones, or even tablets, for work rather than company issued phones, and enterprises are promptly adopting this cheaper and much more efficient alternative. Last month VMware provided a very good example of this growing trend, announcing that it has embraked on its own extensive bring-your-own-device policy. The virtualization giant’s 10,000 workers can already bring their personal handsets to office.

Take a look at the infographic below to see these trends in more detail.