It’s time.

Give it up.

Your heart was in the right place, but you didn’t do anything to support your effort.You thought that building the community was enough. You never hired anyone to manage it. You mistakenly believed that your brand was so amazing and beloved, that people would flock to your community to have all of these grand conversations.

It didn’t happen, and you still don’t know why, despite the fact that it was barely promoted, if at all. You didn’t engage.

You never posted interesting content.

The content you did post was never updated. Okay, you updated it twice. Sorry about that.

You deleted comments that made your company look bad, instead of seizing the opportunities to connect.

Just quit. You’re giving community a bad name. Besides, you’re too swamped anyway. But you knew that going in.

I started off with the intention of giving you five reasons to shut down your community, but ended up with more.

You get  the point. Make a change or shut it down. I’m over it. And so is everyone else.

Stop faking it.

Now please, have a great day.

[Cross-posted at Online Community Strategist]