Thismoment, Inc., the social content management provider, today announced appointment of John Bara as the company’s new Chief Marketing Officer (CMO). Bara will be the first CMO for thismoment, leading the development and execution of the company’s marketing strategy team. Thismoment creates engaging brand experiences at the point where social media, mobile devices, and the real-time web collide.

Bara will join the thismoment’s team to further enhance the company’s brand, capabilities and enable global sales teams and distribution partners, including Google, to effectively leverage their Digital Engagement Channel (DEC). Using the company’s DEC platform, brands and agencies can create, distribute and optimize branded and UGC content across YouTube, Facebook, the iPhone, and beyond.

Prior to joining thismoment, Bara was the CMO of XenSource and after its acquisition by Citrix, he had served VP of Marketing at Citrix. He brings more than 20 years of marketing experience to thismoment.

“Simply put, thismoment is the most important company in social that no one has ever heard of. John Bara is going to help change all that,” said Vince Broady, CEO of thismoment. “His expertise in branding, building awareness, lead-generation and customer relations will all add further fuel to our explosive growth story. His experience in building both world-class teams and tremendous shareholder value will help take thismoment to the next level.”

Founded in 2010, Thismoment recently secured $7.3 million in a round led by Sierra Ventures. The company’s DEC platform runs on more than 100 Fortune 500 brands.

The mobility boom triggered a recent uprising in social media marketing, daily deals and mobile marketing. Social media is now becomes an extension of currently existing marketing strategies, and businesses are also capitalizing on the availability of these platforms by maximizing visibility, leveraging social media to bridge the gap between businesses and customers.

Bara certainly has his work cut out for him, as thismoment resides in a highly competitive market.  Social business consulting firm DachisGroup recently announced its social media monitoring tool called Social Performance Monitor. The tool will monitor brand mentions, sentiments analysis and correlate data like product announcement and mergers and acquisitions. Salesforce.com’s Radian6 is another tool that provides such kind of reports.

Another social media marketing software developer, Buddy Media secured $20 million in revenue in 2011 with 300 new big brand customers added to their kitty, while daily deal provider Groupon recently implemented a new social marketing instrument on Facebook called Clicky, where users can spin the wheel and score potential discounts from the available choices.