New Media Minute: Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds
What do you get when you combine a $500,000 online video buy
with a $2.6 million TV campaign? A 14% percent boost in reach, an 18%
jump in frequency and an 11% reduction in the cost of the impressions.
Or so says YuMe, the online video network that partnered with Nielsen
to study effectiveness of a cross-platform campaign. For details on
how online video boosted the efficiency of TV, check out this week’s
New Media Minute.
[Thanks, Daisy.]
A message from John Furrier, co-founder of SiliconANGLE:
Your vote of support is important to us and it helps us keep the content FREE.
One click below supports our mission to provide free, deep, and relevant content.
Join our community on YouTube
Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.
THANK YOU
