GigaOM Buys paidContent in Blogosphere Acquisition
Tech news and editorial publication GigaOm, which also runs the Structure big data conference in New York that theCube has attended in the past, announced that it has acquired paidContent from Guardian News & Media. According to a newly published press release and article, the paidContent staff will remain on payroll, and together with GigaOm’s crew the new team is comprised of 20 writers and editors.
The acquisition encompasses all of the sites paidContent is operating, including paidContent.org itself, mocoNews.net, contentSutra.com and paidContent:UK.
“With our shared commitment to journalistic ethics, GigaOM and paidContent are a natural fit,” said Paul Walborsky, CEO of GigaOM. “paidContent is the leading voice covering the evolution of media, an area that is very important to us. Integrating our teams will enrich our editorial coverage and expand our footprint immediately in two markets that are critical to our growth – New York City and the UK.”
The M&A scene in the IT blogosphere is not a particularly active one, so it’s notable when a deal does take place. It will also be interesting to see how GigaOm and paidContent manage to integrate beyond only the creation of a more unified,intercontinental news channel.
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