UPDATED 17:40 EDT / APRIL 30 2012

NEWS

IBM Drops Siebel and Adopts Sugar CRM for World’s Largest CRM Implementation

SugarCRM is an IBM darling. They received good billing at IBM Lotusphere and they are getting it again here at IBM Websphere.

Today came the news that IBM is giving up on its massive project to implement Siebel Systems and is turning to Sugar CRM for what is billed as the world’s largest CRM implementation.

ZDNet reports that IBM had the largest Siebel implementation in the world and now appears to be diligently unraveling it for SugarCRM and a system called Sales Connect.

But why?

It has to come down to the relationship that SugarCRM has forged with IBM. It’s a joint solution that has Sugar CRM running on IBM systems for sale to end-customers. SugarCRM is also open and runs on DB2 database technology. It integrates Lotus Notes. It connects with social networks.

There is the added benefit that IBM can install it on-premise. For such a large installation that just makes sense. The cost could be considerably more by using a SaaS such as Salesforce.com.

Further, Siebel is plain awful. And it’s Oracle.

What a coup for Sugar CRM.


A message from John Furrier, co-founder of SiliconANGLE:

Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.

  • 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
  • 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.