Today Twilio announces their new Global SMS service now available to customers which has been the one feature that is most requested.  Yesterday Twilio was only able to operate on a few dozen carriers, today that number is well over 1,000 with the ability to send and receive SMS messages to more than 150 countries in a multitude of languages.  And all using the same, simple, API.

Patrick Malatack, Twilio’s product manager says that, “Contacting your customers via email today is simple, it just works.  At Twilio we think SMS and voice should work the same way.  There are no geopolitical boundaries for the web and we want to ensure developers can work with the telecom network like they do other internet sources.” By taking the approach used by clients who use email to contact customers and applying that logic to SMS, Twilio is helping their customers better reach and communicate their client base.

Global text messaging API allows users to build apps that can send and receive SMS messages using phone numbers and short codes.  With the ability to build intelligent communications using standard web languages to build SMS and voice applications.  And all of this is powered by the cloud, meaning it’s easier than every to upgrade the service to meet the clients needs, it merely takes a message via HTTP and Twilio will deliver it wherever it needs to go, worldwide.

Twilio’s SMS capabilities are now multilingual, incorporating languages such as Chinese, Russian, and Greek opening up entire new markets to clients looking to reach out to a larger customer base.  Twilio’s CEO and Co-Founder, Jeff Lawson said, “By adding support for multiple languages with the inclusion of the unicode character set, we are opening up opportunities for many locales to use Twilio SMS.  It’s very gratifying to be able to ship this to our developers who have been requesting this functionality — now we can’t wait to see what they build.”

Twilio, with this announcement, has changed their game and opened up the market for incredible growth.  While this might seem revolutionary, as the leader in cloud communications the company has reinvented the field by “merging the worlds of cloud computing, web services and telecommunications.”