Oracle is hoping to boost adoption of its software and service lines by pinning its hopes on the shared interface and unity of its enterprise platforms.

In a frank discussion at Oracle OpenWorld yesterday, executives from the company’s RightNow, Taleo, JD Edwards and PeopleSoft divisions were among a number of panelists playing up the advantages of Oracle’s drive to integrate and unify its acquired services.

According to Steve Miranda, Vice President of Applications Development at Oracle, spoke of his confidence that platforms like its Fusion apps brand would serve the company well in its efforts to offer customers the widest possible range of choices in application development, with tools ranging from traditional SaaS to hybrid services that combine cloud deployments with traditional software.

“It’s up to the consumer to decide if and when they want to upgrade from one of our products to the next. Those who do so can choose to migrate to a service or SaaS, or a Fusion app,” said Miranda.

Jason Blessing, Vice President of Products and Technology at Oracle Taleo, said that in order to encourage user adoption, the company would be looking into revamping key elements of its products and services, such as their interfaces, to improve speed and ease of use whilst performing tasks with them.

“We’re heavily focused on the usability of our products, given that much of our software is geared towards the needs of enterprise,” explained Blessing.

“Our goal is to streamline data flows, process flows and interface, to relive the strain on IT departments.”

Oracle’s execs agreed that the company’s ultimate goal was to have integration across all of its apps, using both the cloud and Oracle hardware in order to streamline navigation and reduce waiting times, thereby enhancing the end user’s experience.

David Vap, Global Vice President of Product Development, said that this could already be seen in the way that platforms like RightNow have clearly benefited from adopting the services and features of Oracle’s other applications. For example, the company is working to improve its unified knowledge strategy by integrating Oracle’s Social Network with RightNow, in order to help users collaborate and solve problems more easily.

“We’re trying to put together the best customer service experience portfolio in the industry, bar none. To do so, we’re working with all the other team players towards key innovations between our different product sets.”