IBM has expanded its PureSystems line of expert integrated systems by introducing PureData System that will help its clients to meet the ever-growing data application demands. Just like the PureSystems family, PureData offers built-in expertise, integration by design, and a simplified experience throughout its life cycle. The PureData systems have been designed to excel at three important tasks within enterprise computing that include business intelligence, near real-time data analysis, and online transactional processing.

PureData System is available in three workload-specific models optimized for transactional, operational and big data analytics, which will help clients to find simpler and more cost effective ways to analyze data.

“We have a far different approach,” than Oracle, said Pete McCaffrey, IBM’s director of PureSystems marketing. Oracle has “a one-size-fits-all approach; we’re optimizing for the specific type of data workload. That is why we are coming out with different models aligned to different workloads.”

Let’s understand a bit more about all three models:

PureData System for Transactions: An integrated, ready-to-run database platform, PureData System for Transactions provides hardware and software configurations optimized for flexibility, integrity, availability and scalability for any transaction workload.

PureData System for Analytics: Optimized to deliver data services for analytics and deal with vast amounts of data and complex analytic processing, PureData System for Analytics simplifies and optimizes performance of data warehouse services and analytics applications.

PureData System for Operational Analytics: This model can be used to aid decision making using data as soon as it comes, and provides analytical summaries for as many as 1,000 business operations at once.

PureData System delivers automated pattern-based deployment and management of scalable database services, and can be easily integrated with 3rd party software. It will be available by the end of October, with price starting at around $500,000 that will vary by configuration.

With this expansion of PureSystems family, IBM Business Partner ecosystem embracing PureSystems also continues to grow, as several companies like DynaFront Systems and PCCW Solutions are installing PureSystems in their own datacenters. Besides, the Premier healthcare alliance has selected a PureData System to manage and analyze the nation’s largest clinical, financial and outcomes database. Premier is a provider-owned alliance helping 2,700 hospitals and 90,000 other health providers improve their patient care and finances.