UPDATED 08:00 EDT / NOVEMBER 14 2012

Nokia Shifts Strategy to Software, Infiltrates iPhone 5 and Android

In today’s mobile news roundup: Nokia Maps to infiltrate iOS and Android devices; Samsung unwilling to settle Apple dispute; and Android market share jumps to 72.4 percent.

Nokia Maps to infiltrate iOS and Android devices

Nokia is still struggling to keep up with the horde of iOS and Android devices available in the market, but it seems like they’ve found something that could benefit them in the land of rivals.

The Finnish company announced that in a matter of weeks, they will be releasing a 3D map app, HERE, for iOS.  They’ll also offer developer kits for those who want to create map apps for Android.  HERE is  HTML5-based, will include offline capabilities, voice-guided walk navigation, and public transport directions. The app sprouts from Nokia’s new partnership with Mozilla, one of Google’s top competitors, and the planned acquisition of earthmine to enhance their 3D capabilities.  earthmine is a company that speciallizes in reality capture and processing technologies.

“People want great maps, and with HERE we can bring together Nokia’s location offering to deliver people a better way to explore, discover and share their world,” said Nokia President and CEO Stephen Elop. “Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service.”

Samsung unwilling to settle Apple dispute

Though Apple and HTC have made amends and dropped patent lawsuits against each other and a 10-year patent licensing agreement, Samsung is not about to make peace with the Cupertino giant.  Samsung knows that they are currently Apple’s top contender and the world’s largest phone maker.  During the third quarter, Samsung sold 55 million smartphones in the third quarter of 2012, while Apple sold only 23.6 million units.  If they agree to settle, Samsung would be conceding to a rival they consider second rate.

“It may be true that HTC may have agreed to pay 300 billion won (US$276 million) to Apple, but we don’t intend to (negotiate) at all,” Shin Jong-kyun, the head of Samsung Electronics’ mobile unit, told reporters.

Android market share jumps to 72.4 percent

It seems like all the rumors regarding Apple’s iDevice took a great toll on their market share, as more people bought Android devices during the third quarter.  During the third quarter of last year, Android devices were only at 52.5 percent.  This year, it jumped to 72.4 percent.  Apple’s iOS fell from 15% in Q3 2011 to 13.9% in Q3 2012.  But the biggest casualties are still Research in Motion and Symbian, whose market shares dropped from 11 percent to 5.3 percent and 16.9 percent to 2.6 percent respectively.


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