UPDATED 17:49 EDT / MARCH 05 2013

SAP Appeals to More Markets, on Pace to Hit $26 Billion by 2015

Bill McDermott, the co-chief executive officer of SAP, promised investors that the firm wills double its revenue by 2015 over a year ago.

This week Jim Hagemann Snabe, the BI giant’s other co-CEO, reiterated his colleague’s pledge in an interview. The executive said that the company is set to reach the 20 billion euros mark within the next two years, and revealed that this milestone will likely be reached sooner rather than later.

“Compared to our competitors our business is doing better. We target to have sales of more than 20 billion euros ($26 billion) by 2015. At the moment we are ahead of our plan to get to that target,” the CEO told Reuters. “We have the strongest pipeline ever,” he added.

The German software vendor credits much of its recent growth to an aggressive cloud strategy that it has been pursuing for the last few years. The company’s extensive software-as-a-service portfolio is starting to pay off big time now that hosted solutions are starting to gain traction among enterprise users that are veering away from the traditional license model.

CIOs are looking for cost-efficient solutions that can improve operations and boost the bottom line. In this department Big Data sits at the top of the list, and – not surprisingly – SAP is getting in on the action.

Last month the company picked up a firm called SmartOps, a Pittsburgh-based developer that sells supply chain optimization solutions. Its software applies predictive algorithms to client data in order to project out of stock scenarios.

SmartsOps’ offering, which is compromised of two separate software products, can be deployed either on premise or in the cloud. The latter option allows the user to consumer the platform as a service on a pay-as-you-go basis.


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