UPDATED 10:31 EST / MARCH 22 2013

Where DreamWorks Meets Converged Infrastructure : HP

Hewlett-Packard just released a case study that details its collaboration with DreamWorks Animation on the production of The Croods, an animated family film that debuted in theaters today.  The studio has been a client of HP since 2001.

The vendor says that The Croods required over 80 million render hours to generate visual images from 3D models. The processing was carried out by HP ProLiant BL460c Gen8 blade servers across four server farms in Glendale and Redwood City, Calif., Las Vegas and Bangalore at a rate of 500,000 jobs per day.

“Cutting-edge digital manufacturing requires a huge amount of compute power and orchestrated collaboration across our studios,” said Derek Chan, head, Global Technology Operations, DreamWorks Animation. “HP Converged Infrastructure ensures our filmmakers have the technical resources they require to bring their creative vision to life and deliver amazing films to our audiences.”

Besides supplying the horse power, Hewlett-Packard also sold DreamWorks HP Z800 and Z820 workstations that made it easier for artists to create large and complex scenes. These machines, which the company says are 50 percent faster than previous generation computers, came with HP’s Remote Graphic Software to facilitate real-time collaboration between sites.

This is a big win for converged infrastructure, a fresh concept being adopted by HP and other major vendors in the space.  Last month Hewlett-Packard augmented its converged infrastructure portfolios with several new cloud and networking solutions, including a new BladeSystem that delivers 70 percent lower CTO than competing products. The company also unveiled a switch that supports the OpenFlow SDN standard, and an improved Ethernet device that is four faster than earlier models.

In addition to the new hardware, HP introduced a service called Proactive Insight Experience. A press release stated that the know-how clients get by signing up can generate up to $32,000 in value per 100 end users.


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