“This is the day the industry changed. This is the day where servers took a step forward.” Dave Donatelli, Executive Vice President and General Manager of Enterprise Servers, Storage and Networking for the Enterprise Business at HP made no bones about his company’s newly revealed server, the Moonshot 1500, when he stopped by theCube to talk about the launch with show hosts John Furrier and Dave Vellante.

HP is changing the server game with the HP Moonshot 1500 announcement today. In 1989 HP launched the X86-based server, which is still the largest used server to date. HP is eating effectively eating their young (the X86) before anyone else does.

“It was a very simple discussion (internally at HP). Yes you will cannibalize yourself as a leader. We want to lead the market where it needs to go.”

In many ways this is history repeating itself. HP did the same thing when they announced the X89 server some 24 years ago.

This is a software-defined server, carving out a whole new category. The server houses an Intel-based Atom system with multiple more chipsets planned in the near future. Think mass customization at scale. HP aims to create Moonshot hyper scale software defined servers for any and all custom workloads. Web apps, Social Media apps, Video media, Telecom Networks — very fast time to market 3x’s faster (in terms of new products).

HP is building a new server ecosystem with Moonshot. That ecosystem they are building servers out of is the same ecosystem as tablets and smartphones. More customer choice, lower cost, and less power all lead to HP taking a huge leap forward in the server game. Here are some stats Donatelli gave us when he stopped by theCube:

• 80 percent less space
• 89 percent more power
• 77 percent less money

The world is moving to the cloud, and HP is moving the server ecosystem forward with it. The current model, they admit is unsustainable. It would take 8-10 new power plants to power the servers that are going to be needed over the next five years, so the market needed to be innovated. Computer power UP, costs DOWN — there isn’t anything new in this more for less model. However the fruits of such innovation can be very green.

Want proof that it works? HP.com gets 3 million hits a day (in some variation of traffic). With the HP Moonshoot 1500, they can run the website on the equivalent of 12 60W lightbulbs.

It’s an ecosystem, integrated with networks and with storage. It is in full production and available today. The TAM (Total Available Market) is considered to be $40 Billion, so this isn’t a small play by HP.  HP Moonshot is built to simplicity and the economy to do necessary things server side. Hyperscale in the next 10 years will be 19 percent of that $40B market, and HP looks to take the lead of that new market the same it did (and held) in the current market.

This is in fact the day the industry changed. Hyperscale is going to move computing power and cost of computing into board rooms very, very soon, if it isn’t already there. HP aims to create the first and leading solution in solving that problem. HP Moonshot servers can support 1,800 servers a rack. Doing more with less. Go ahead HP, there’s Moonshot’s moto for you.

We’re live at HP’s Moonshot event all day, bringing you exclusive interviews with HP executives and partners.  Watch the stream here on SiliconAngle, and catch the archived clips on our YouTube channel.