UPDATED 10:36 EDT / OCTOBER 02 2013

NEWS

Splunk + BugSense : Making Perfect Sense of Data | #splunkconf

Guido Schroeder, SVP of Products with Splunk, and Jon Vlachoyiannis, Director of Engineering at Splunk, were John Furrier’s guest in theCUBE, broadcasting live from this week’s Splunk Conference in Las Vegas.

Vlachoyiannis was the co-founder and CTO at BugSense, the mobile data analytics company Splunk recently acquired. He and Schroeder took turns explaining how BugSense and its cloud-based platform fit into Splunk and its mission.

Schroeder began by stating his elation regarding the customers’ response, which continue to be happy with Splunk’s products. “We built a great team, it’s a good momentum, and if we don’t package some of the fun into the product, it won’t come out to the other side,” joked Schroeder.

A natural fit for data-mining

 

Furrier asked Vlachoyiannis what attracted him to Splunk, and how the final deal came together. Jon didn’t even try to mask his enthusiasm:

“We’re super excited being part of the Splunk family; it’s a natural fit. Not only from the product point of view – we’re actually big data for mobile and these guys are big data for the Internet of Things – it was more a mentality and a cultural issue. We provide value to the customers, and that’s what we saw in Splunk. I never thought a public company could be so innovative and product-centric. It’s amazing and it feels like ‘home’,” concluded Vlachoyiannis.

Schroeder is equally excited about the partnership, and narrating how this partnership came into being, he shared that BugSense actually called themselves “Splunk for mobile.” Apart from being flattering, it also expressed a good match. Even the names of the companies had similarities. “Splunking” referred to searching through the caves, and “BugSensing” with the armadillo logo was a very similar metaphor, in Schroeder’s opinion. He praised the young, energetic team, stating “it makes perfect sense now that if you’re splunking, you need some bugsense.”

Integrating two businesses

 

Since the partnership seemed to have gone smoothly on the cultural side, Furrier asked if there were any challenges on the integration side. Schroeder agreed to disclose one thing: “If there was a concern, it was only related to the transfer of people from the production team required to relocate to San Francisco.”

Guido Schroeder laid down the things that BugSense brings to the table:

1. There’s the SDK for the different mobile operating systems (Android, iOS, Windows) as well as HTML5, and the purpose of that component is capturing data on the device level.

2. The Gateway, the connector between the analytics and the devices and that’s another problem they’ve been solving extremely well at BugSense.

3. The analytics to do in the backend side, to provide Visibility of what the customers do with the applications, how the apps behave.

“We’re moving some of that on Splunk technology,” admitted Schroeder, “moving forward with some of the pieces BugSense is bringing to the table.”

Since 40 percent of all the traffic is now mobile, this move is certainly not a minute too soon for Splunk.


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