UPDATED 08:09 EDT / JANUARY 21 2014

NEWS

Get ready to sink your teeth in 3D printed Hershey’s chocolates

3D printers have been in existence for quite a while, but even now there are few households that own one seeing as the technology is still prohibitively expensive, and they’re not all that easy to use. Then there’s the issue of long waiting times involved as well. Though 3D printing is quite an amazing sight to behold, to print one small object can take several hours.

But if you think that 3D printers aren’t something you’re ever likely to come across, you might want to think again. Chances are that soon, you’ll almost certainly be munching away on something that’s a product of 3D printing, most especially if you’re a lover of all things chocolate.

World famous chocolate makers the Hershey Company and 3D Systems have just announced a partnership to explore and develop innovative opportunities for using 3D printing technology to edible foods, including confectionery treats.

“We believe that innovation is key to delivering relevant, compelling consumer experiences with our iconic brands,” said William Papa, Vice President and Chief Research and Development Officer, The Hershey Company.

“Whether it’s creating a whole new form of candy or developing a new way to produce it, we embrace new technologies such as 3D printing as a way to keep moving our timeless confectionery treats into the future.”

The details of the partnership were not immediately clear, but we can expect 3D printed chocolate bars to arrive at some point in our future. Or perhaps, this could even open iup an opportunity for customers to create their own customizable chocolates. Custom-made chocolates are nothing new – many shops already offer them for special occassions, but big brands like Hershey offering customization on chocolates could become a craze.

How will 3D printed, customized chocolate treats work?

There’s a few possible options here. Hershey could offer 3D printed chocolates from its stores, simply by equipping them with a 3D printer.  Customers would be free to choose a design, or they could even come up with their own design for their chocolate treats, and have them printed out there and then. Of course, as we’ve already pointed out, 3D printing does take time, and so depending on the design and size, consumers will likely place their order and then come back to collect them when they’re ready – but at least it means no more waiting in line for hours just to get your hands on a one-of-a-kind chocolate delight.

As for 3D Systems, this partnership with Hershey’s is a great way for it to put 3D printing out there on the map, letting people know that the technology is not only used to print out little sute statues, dresses or shoes, but it can be used for food too.

“Mainstreaming 3D printing is fundamental to our success and we are fortunate to partner with Hershey, the largest producer of quality chocolate in North America and a global leader in chocolate and confection to expand the 3D printing experience into delectable edibles,” said Chuck Hull, Chief Technology Officer, 3DS.


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