ServiceNow, a provider of cloud-based IT automation solutions, is taking a page out of Amazon’s book and investing in the ecosystem to fuel growth. Cloud service management firm Fruition Partners recently achieved “ServiceNow Master Services Partner” status in the latest sign that ServiceNow’s efforts are paying off: the industry is catching up on the transition to the single system of record.

Chicago-based Fruition Partners was founded in 2003 by Patrick Stonelake and CEO Marc Talluto to help companies increase returns on their technology investments and stay on top of disruptive trends. The cloud integration specialist has focused exclusively on ServiceNow implementations since 2009. It now boasts over 600 customers, with more than 900 ServiceNow projects under its belt. “We made the strategic decision to focus exclusively on ServiceNow because it enables us to develop unsurpassed knowledge of this leading service management technology,” explained Talluto. “We’re pleased to be acknowledged by ServiceNow with their first Master Services Partner designation.”

At the ServiceNow Knowledge 2013 event in May last year, Talluto had stopped by siliconANGLE’s theCUBE on the event’s first day. He explained to theCUBE host Dave Vellante about what Fruition does and why it partnered with ServiceNow. “We’re a system integrator with ServiceNow,” Talluto told him. “We actually started as a process consulting company [but] when we saw ServiceNow, we realized there’s a tremendous value with being able to deploy ServiceNow solutions—really faster than anything else on the market at the time and this [was] back in 2008.

“So, we not only focus on the systems integration side but also the process definition. And [regarding]…all of the other vendors that are here [at ServiceNow Knowledge 2013], we actually create a lot of the connectors between ServiceNow and these other vendors. So we’re starting to create kind of a broader mesh of solutions, integrating those other third parties with ServiceNow.”

A prime acquisition target?

To date, Fruition Partners has developed over 25 ServiceNow-based apps for streamlining day-to-day business activities such as time and expense tracking, onboarding and supply chain management. The company’s expertise, combined with the fact that there are currently no other dedicated Master Services Partners, would potentially make it a prime acquisition target if ServiceNow ever decided to move beyond pure ITSM.

Last year, ServiceNow picked up Dutch analytics startup Mirror42 to build advanced monitoring capabilities into the ServiceNow platform. No financial terms were disclosed but ServiceNow said that the Mirror42 acquisition—the first in its 11-year history—will help enable customers to “optimize service processes in IT and across the enterprise.”

Suzanne Kattau contributed to this story.