Google posts strong Q4 despite mobile woes
Google announced its financial results for the fourth quarter of 2013, as well as its fiscal year that ended last December 31, 2013.
Google reported consolidated revenues of $16.86 billion for the fourth quarter, an increase of 17 percent compared to the fourth quarter of 2012.
The fourth quarter proved to be Google’s strongest quarter because of the holidays. Retail advertisement was up during this quarter, resulting in an approximate increase of 31 percent compared to the same quarter from 2012 in aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of its Network members.
“We ended 2013 with another great quarter of momentum and growth. Google’s standalone revenue was up 22 percent year on year, at $15.7 billion,” said Larry Page, CEO of Google.
“We made great progress across a wide range of product improvements and business goals. I’m also very excited about improving people’s lives even more with continued hard work on our user experiences.”
Earlier this week, it was announced that Google had sold Motorola Mobility to Lenovo for $2.91 billion. This move was seen as the search giant giving up on the mobile market, but in actual fact it’s more of a strategic move to get rid of an unprofitable division. Also, Google would prefer it if the focus on mobile was dropped, especially when the money is in advertising.
“People aren’t distinguishing what they’re doing on different screens, so advertisers should be more agnostic about where they reach the user,” Nikesh Arora, Google’s chief business officer, said on a conference call with analysts.
“The fundamental tenet is not to speak about mobile, mobile, mobile. It’s really about living with the users. What device are you on? What’s your question? How can we assist you? That’s a much broader and richer set of activities for us.”
Google also announced that its Board of Directors has approved a distribution of shares of the Class C capital stock as a dividend to stockholders with a dividend record date of March 27, 2014 and a dividend payment date of April 2, 2014.
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