UPDATED 13:23 EDT / JUNE 27 2014

How software-defined storage changed the game for SMBs | #HPdiscover

HP Discover - Craig NunesSoftware-defined storage (SDS) is currently one of the hottest interests for today’s IT market, with ample uptake opportunity in the small to medium business (SMB) arena. At HP Discover in Las Vegas this month, Craig Nunes, VP of Marketing & Alliance for HP Storage, sat down with John Furrier and Dave Vellante in an interview for theCUBE to discuss how the game has changed for SMBs buying storage and why resiliency is so essential.

Software-defined Storage “is like firing up a VM”

Nunes said that, generally, if SMBs have a virtualization environment, they know that they have to “get into shared, resilient storage to get their environment off the ground,” which is precisely what SDS is.

“Software-defined storage is shared, resilient storage without buying shared, resilient storage,” Nunes explained. He went on to say that SDS is a low-cost, hassle-free converged infrastructure in a box that’s easy to manage, making it an ideal solution for small environments. In terms of procuring, deploying and configuring storage, Nunes said that SDS “is like firing up a VM.”

A Mix and Match of Use Cases

 

Furrier brought up a few varied use cases for storage, like not needing low latency when you want to have a good cost per gigabyte situation and rolling into structured databases for transactions. He said that mix and match use cases like these, which are normally seen in larger enterprises, are now coming down into the medium-sized enterprises. Furrier asked Nunes what this means for customers.

Nunes responded, saying generally small or medium-sized enterprises fundamentally desire what is being run in the larger enterprises, but need to find a way to fit that into a tighter budget. Small enterprises may consider a cost-effective SDS approach, while high-growth businesses may look in to accelerating out of SDS and onto an SDS on an appliance or even consider handling a second site.

The Importance of Resiliency

 

Nunes explained that “resilience is having the capability within a platform to handle anything that might go wrong and still serve the application with performance customers need.” Giving an example of non-resilience, he said that if you have dual controller arrays and the worst happens in the event that you lose one, the impact of that to the application would result in a 70 percent or 80 percent drop in performance, ultimately killing any business application.

When resiliency is put into play, the application will still run with the bulk of its performance, even with the loss of a controller. “You can only get to that if you’ve got a controller architecture that goes beyond the dual controller limitations which is exactly what converged storage is built on,” said Nunes.

See the entire conversation below.


A message from John Furrier, co-founder of SiliconANGLE:

Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.

  • 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
  • 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.