In addition to managing the massive amounts of data for predictive maintenance of its luxury cars and to optimize winning performances for its Formula 1 team, another major data set that Ferrari S.p.A has to deal with is commercial. As an international organization, Ferrari spreads commercial and technical assistance information across 62 countries. In doing this, the company also has to ensure that the data is understood the same way throughout the world.

“Big Data is becoming more and more relevant for us, interesting for us, in terms of amount of information to be managed,” said Ferrari CIO Vittorio Boero in an interview for theCUBE at Inforum 2014. He explained that the company is exploring the opportunity to consolidate this amount of commercial information so that it’s interpreted the same view in all 62 countries. Ferrari is currently evaluating proposals from different players in the market offering a possible solution.

The company already has something in place, but nothing has yet been set in stone. Boero believes that Ferrari is going to be able to define a comprehensive project that covers all the different need of the company by the end of this year and hopes that a final solution is going to be in place next year.

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