In theCUBE with Abhi Mehta and David Vellante

Conversations at the recently concluded Hadoop World conference have changed drastically in the past two years, according to Abhi Mehta, CEO of Tresata. Among the biggest changes is the increase potential customers looking to get started with Big Data solutions right away. “We’re witnessing something that’s going to be very dramatic.” Mehta said calling the industry’s evolution “very Darwinian.”

Mehta believes that Tresata’s “customer intelligence management” (CIM) systems will be at the epicenter of this Hadoop-inspired shakeup of the traditional enterprise.

Now that early Hadoop adopters have proven that it works, established enterprise players are scrambling to catch up, the executive explained. Mehta believes the remaining question is the most interesting one: “Where will value lie in the stack?” While other enterprise software companies are struggling to figure out how to make money when databases, visualization, and storage are all available for free as open source, Mehta stressed that Tresata “keeps raising the bar.”

The newest version 4.0 of the Tresata platform contains CIMs wholly within Hadoop, Mehta said. A CIM allows business to figure out “the best way to mine customer behavior and build products and services that customers actually want,” he explained. Furthermore, CIMs automate four processes that, according to Mehta, only humans can do right now. These solutions include identity intelligence, marking intelligence, risk intelligence, and fraud intelligence. According to Mehta, solving “the last mile of technology” with a CIM will mean that companies need to retrain employees, but that the functionality of a CIM will make “repurposing” a snap.

See Mehta’s entire segment below: