UPDATED 07:32 EDT / DECEMBER 11 2014

Avi Networks snags $33M for campaign to upend network giants

medium_4167867979Avi Networks has just burst out of stealth to announce an initial $33 million funding round from well-known venture capital firms Greylock Partners, Lightspeed Venture Partners and Menlo Ventures.

With that cash, the company is aiming to disrupt some of the biggest incumbents in tech. It’s taking a software-defined approach to networking that puts the likes of Cisco Systems Ltd and Riverbed Technology squarely in its sights.

Those heavyweights currently rule the roost with proprietary – and high-margin – hardware, but things could be about to change. Avi Networks is what’s called a network function virtualization (NFV) provider – in other words it wants to swap out the software that drives proprietary networking gear so users can switch their expensive hardware for cheaper, white-box servers and still enjoy the same capabilities.

To make this possible, Avi Networks has built what it calls a cloud application delivery platform to afford a consistent end-user experience. The application delivery space is becoming far more complex as organizations move to the cloud, and Avi Networks believes that will lead to a major transition in the networking monitoring industry.

Avi Networks isn’t the only NFV startup rocking this particular boat. Akanda Inc. recently came out of stealth with a very similar product, while legacy giants like Hewlett-Packard Co., Red Hat Inc., and Alcatel-Lucent are also pushing the concept of NFV. However, Avi Networks differentiates itself by targeting the application delivery controller and the load balancer to keep apps running and performing as they should. Avi Network’s customized load balancing software runs on standard x86 hardware and is available on a “pay-as-you-use” basis, and comes with its own custom-built analytics engine to help users diagnose networking problems.

For a company that’s basically unknown, it’s already formed a number of partnerships. Its software is compatible with OpenStack, VMware and Cisco environments, while its partners include Chef, Cisco, Intel, Mirantis, Nuage Networks, Puppet Labs and Red Hat.

photo credit: quidquid via photopin cc

A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy