UPDATED 11:33 EST / DECEMBER 16 2014

Dell’s server business focused on choice and openness| #DellWorld

Ashley GorakhpurwallaIt’s been just over a year since Dell Inc. became a private company, and that transition is paying dividends for Dell and it’s customers alike. “We are able to do what’s right for our customers, to do what’s right for our business and what is right for our partners,” said Ashley Gorakhpurwalla, VP and GM of Dell Server Solutions at Dell.  In a live interview with theCUBE at Dell World 2014, Gorakhpurwalla said the experience has been “pretty freeing.”

theCUBE Co-host Dave Vellante asked Gorakhpurwalla about what happens when they miss or exceed expectations as a private company.  “It’s a struggle in that we would like to be able to say a little bit more about how well we are doing,” said Gorakhpurwalla. It is also more difficult to get a read on the market, which Dell would prefer to have, “as we know the competition is suffering, while we are actually growing at double digits,” Gorakhpurwalla stated. Therefore, it is two-sided as you can’t be as vocal about your successes and struggle to get a read on the market; however, it is the side that Dell prefers.

Gorakhpurwalla discussed with theCUBE how Dell is looking at the market and where their portfolio fits. They want to compete in the marketplace while still offering choice to the consumer, which is vitally important in hyperscale situations, where customers absolutely know what they want. With the marketplace evolving and shifting so rapidly, Dell wants to be in a position to tailor their offerings to customers more efficiently.

Dell has a great set of products in the storage group. “There is no question that compute and storage is coming together, which is the way of future applications, these workloads that scale,” said Gorakhpurwalla.  Dell has taken this tact for quite a while, from their last generation devices to now, “we introduced PCIe Express Flash, which is hot pluggable. You have the semantics and feel of a hard drive that people are used to, but it has the new future of PCIe Express and flash based.” Gorakhpurwalla stated.

See the entire interview with Gorakhpurwalla below.

Photo by SiliconANGLE

 


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