UPDATED 17:05 EDT / FEBRUARY 25 2015

Big Data solutions should start at the business level | #IBMInterConnect

IBM Horowitz Hensley

The core problems enterprises try to solve should be the foundation of a Big Data project, says Joel Horowitz, Director of Portfolio Marketing, Big Data Analytics, IBM. In his joint interview with Nancy Hensley, Director of Marketing, Analytics Platform, IBM, at IBM InterConnect, Horowitz told theCUBE host Dave Vellante that “it all starts with what the client is trying to accomplish.” First, companies determine the business situation and what problems the client is trying to address, then define the available data sets, and then bring in IBM’s technology and experience behind a package to provide a solution. “Where IBM has succeeded in the last few years with Big Data” is starting with the business level and working backwards, he explained.

Hadoop has “become an acceptable complement to most enterprises” in the past year, Nancy Hensley said. “It allows you to do analytics that you could never do before.” IBM has built its business around data, she added. “Who knows data better than IBM? We are just mobilizing in different ways” right now.

Commenting on the recent critical opinions of the Open Data Platform, Horowitz said that open source and ODP are “two very different things. Open Source and the Apache software foundation are a way for developers and innovators to come together and work. We obviously support that. But for our clients in their industry to really adopt Hadoop, you really do need standards around that to make our clients’ life easier. ODP in my mind is really a separate conversation than open source development. It’s about standards for an industry” and it is customer inclusive.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of IBM InterConnect.


A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU