Just one year after launching Bluemix, IBM announced “100 new services on top of the platform,” said Steve Robinson, GM of Cloud Platform Services at IBM. Furthermore, IBM has taken “every piece of middleware in IBM” and converted it into a service available in local, dedicated, and public cloud. IBM, Robinson said, and now has a complete hybrid offering to get the enterprise started.

Bluemix is in full swing at IBM: “From the chairman down, we’re 100 percent committed to the cloud now,” said Robinson. In fact he expects to have 20,000 apps up and running in Bluemix by the end of the year. Enterprises, he said, are “excited by the middleware piece.” They’re looking to Bluemix and seeing the “capability for enterprise-grade software.”

Appealing to enterprise: Programmer’s Renaissance

Cloud presents an “easy environment to get up and going,” said Robinson, citing “unlimited compute, data resources, middleware now too. IBM’s Watson also offers a range of new capabilities that can shed light on customer behavior and preferences, like analyzing a customers’s past 100 tweets to come up with five personality traits to enabling a more social perspective on business transactions.

New possibilities like these are made possible because cloud allows programmers to launch new applications quickly. For example, Robinson commented, programmers can now “launch a basic application with a different version for the east coast and a different version for the west coast.” He called out “Bluemix garages” as innovation centers located on startup campuses where programmers and enterprises can “figure out how to build your first born-on-the-web application.” Including design and consulting, Robinson said that it can take just four weeks to get a new app running on Bluemix. In an age when enterprises want to behave like entrepreneurs, this capability is invaluable.

Behaving like a start up, Robinson explained, has a lot to do with the few of being disrupted. May enterprise, he said, are embracing the idea that, “we’d better disrupt ourselves, or we’ll be disrupted by a start up.” The idea is to “look at a core business and augment that” in order to “get better reach into [their] customer base.”

IBM “learned a lot in the past year”

IBM is “a battleship,” said Robinson, “but it will turn.” Citing IBM’s years of experience in enterprise app development and middleware, Robinson commented, “IBM does not blink. We’ve seen it all before.”

Today, Robinson said, the enterprise is ready to moe to cloud but not prepared for a public environment. Some information, he said is simply “too sensitive” to trust to public cloud. That’s why IBM will offer “a robust infrastructure” that lets the enterprise easily maneuver between public and private cloud.

Right now, Robinson remarked, enterprises know “where they want to go, but nobody’s given the a road map to get from point A to point B.” IBM plans to provide both the map and the vehicle for the enterprise to break into the cloud.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of IBM InterConnect.

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