In a cloud services market that is exploding with innovation, challenge and opportunities, Pat Casey, VP and GM of CreateNow and Platform Development at ServiceNow, is optimistic about the company’s direction. When ServiceNow started, he says, their platform could do anything — but businesses needed specifics in order to buy in, so they built out a suite of applications on top of their platform.

Now, however, the company is returning to its roots, both by developing new apps and also by convincing more companies to develop tools within the ServiceNow framework.

“In terms of really big ‘mega’ trends,” he said while visiting theCUBE during the recent Knowlege15 event in Las Vegas, “that is one of the mega trends we’re seeing. It’s that people are not building everything from scratch anymore. It’s just not an efficient way to build things in the market anymore.”

Solving enterprise business applications

He also sees people moving to very specialized tools: “You don’t start with a C compiler anymore. You start with a higher level language. You pick a tool that’s appropriate for the problem you want to solve. And ServiceNow is a great tool for solving a lot of enterprise business applications.”

What sets them apart from the competition? ServiceNow is a problem-solving platform designed around the needs of clients, with innovations promoting accessibility, security and system architecture. Its recent redesign makes it accessible to people with little-to-no coding experience, as well as a powerhouse for professional coders. This allows people at all levels of an organization to solve their own problems, a workflow that generally results in faster turnaround and makes employees feel empowered. The system also runs on a multi-instance architecture instead of the more common multi-tenant framework, improving reliability, security, and the level of customization and control clients have.

The future of cloud services

What does Casey predict the future will look like in a cloud-services-driven world? If “big data” gets bigger and more available in real-time, he thinks we will start to see a service-oriented Internet where more information is recommended to us rather than waiting for us to come and find it.

And as more companies begin to harness the computing power of the cloud, Casey believes we will see that information become more and more relevant, allowing us all to benefit from the connection we share.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of ServiceNow Knowledge 15.